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Learn how behavioral economics tools like demand curves, delay discounting, matching law, and the behavioral perspective model can transform the way you design sustainable services.

FOUR TOOLS, ONE GOAL: UNDERSTAND CONSUMERS BETTER.

Consumer Behavior Analysis (CBA) is where ABA meets the marketplace. Instead of just looking at client sessions or staff performance, you’ll learn how people allocate time, money, and effort, and how to map that behavior with four CBA tools.

These aren’t abstract theories; they’re practical ways to explain why consumers (whether families, staff, or customers) make the choices they do, and how you can design systems that actually fit how people behave.
By the end, you’ll understand the basics of demand curves, delay discounting, matching law, and the Behavioral Perspective Model work and translate your ABA skills into market-ready tools.

$30

LIVE SESSION: October 29th, 2025

Pacific: 4:00 - 5:15 pm PST
Mountain: 5:00-4:15 pm MST
Central: 6:00 - 7:15 pm CST
Eastern: 7:00 - 8:15 pm EST

INTRO TO CONSUMER BEHAVIOR ANALYSIS

Here are some of the discoveries you'll make during the course:

Map Behavior with Demand Curves

See how participation shifts as costs, time, or effort increase.

Analyze Trade-Offs

Understand how people value immediate vs. delayed outcomes.

Spot Patterns with Matching Law

Discover how reinforcement across multiple options shapes consumer choices, and how to strengthen the ones you want.

Unpack Consequences with BPM

Use the Behavioral Perspective Model to identify the reinforcers and punishers influencing consumer behavior in context.

Translate ABA into Market Language

Build fluency in CBA concepts so you can speak to both clinical teams and organizational leaders with confidence.

Insights into the CBA Job Market

Considering a pivot? We'll cover common job titles, what you can expect for salaries, and other helpful insights

EARN CONTINUING EDUCATION UNITS (CEUS) 

OP-23-10336

By completing this course you will earn:   

 
1.5 LEARN CEUs 

WHY ATTEND?

BUILD NEW ANALYTIC SKILLS

Get your first hands-on experience with demand curves, delay discounting, matching law, and the Behavioral Perspective Model. These tools will give you a taste of how behavior analysis connects with consumer decision-making.

GAIN LANGUAGE THAT TRANSLATES

Explore how to frame your ABA expertise in ways that resonate outside the clinic. CBA concepts offer you fresh vocabulary to connect with leaders, organizations, and broader professional contexts.

GUIDED PRACTICE WITH REAL EXAMPLES

See how CBA applies to everyday scenarios with families, staff, and consumers. You’ll walk away with examples that make the concepts more tangible, even if this is your very first exposure.

 If you’ve ever wondered whether your skills could stretch beyond treatment plans and session notes, this course gives you a safe starting point. You won’t leave an expert, but you’ll leave knowing what Consumer Behavior Analysis is, how it works, and whether it’s an area worth pursuing as part of your long-term professional growth.

MEET YOUR INSTRUCTOR

MAYA GRIFFIN, M.S., BCBA

Maya worked as a clinical BCBA and clinical director before doing the pivot into OBM. Knowing that the science of behavior analysis could extend much further, she's generalized her behavioral skillset into marketing in multiple industries, including software, health tech, and learning & development.

Now, she's leveraging her systems-based skill set to provide consultation to businesses across a variety of industries. 

Maya is passionate about sharing her knowledge in an accessible and interactive way, and brings that approach to all her continuing education events. 

ABOUT US

MORALIS MACHINA

In a nutshell? 

We're behavioral scientists on a mission to make corporate culture less toxic and more top-notch. 

Come find out how to make real waves in the workplace. 

COURSE CONTENTS

FAQ

How many CEUs will I get?

If you're BACB certified, completing the course will get you 1.5 LEARN CEUs!

Who is this course for? 

This course is for BCBAs and behavior analysts who are curious about how behavioral science connects to consumer decision-making. If you’ve been wondering how tools like demand curves or matching law show up outside the clinic, this is a great place to start. It’s especially relevant if you’re exploring OBM or thinking about pivoting into roles where understanding “buy-in” and consumer behavior matters.

Are there any pre-requisite skills? 

Nope! You don’t need prior experience with Consumer Behavior Analysis to take this course. We’ll introduce the four core tools (demand curves, delay discounting, matching law, and the Behavioral Perspective Model) from the ground up and give you applied examples to make them easy to follow. All you need is a background in ABA and some curiosity about how it connects to the bigger world.

What if I'm an OBM Explorer Pass subscriber?

Good news! This course is already included in your subscription. You’ll find it in your Explorer Pass dashboard alongside the other CEUs. If you’re not yet a subscriber, you can purchase this course individually or consider joining the pass for ongoing access to a growing library of OBM-focused content.

What if I'm not certified through the BACB? 

That's okay! In lieu of CEUs, you'll get a certificate of completion.