LIVE COURSE

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Are you interested in striking out on your own, or maybe starting up a side hustle? Let's demystify it together - OBM style - in this 12-week course with hands-on workshops throughout!

START UP WITH CONFIDENCE. 

If Business 101 wasn't part of your behavior analysis training, or you need support to get your idea out of your head and into action, this course is for you. 

You’ll learn the basics of how to turn passion for behavior analysis into a successful, sustainable business in just 12 weeks.

$360

(Payment plans available at checkout) 

GROUP STARTS: June 3, 2025

LIVE SESSIONS: TUESDAYS

Eastern: 6:00 - 7:00 PM EST
Central: 5:00 - 6:00 PM CST
Mountain: 4:00 - 5:00 PM MST
Pacific: 3:00 - 4:00 PM PST

Earn Continuing Education Units (CEUs)

Approved BACB ACE Provider

OP-23-10336

Upon completing the entire 12-week course, you'll receive: 
 
               
12 general CEUs

  
2 Ethics CEUs

MEET YOUR INSTRUCTOR

Kristyn Peterson, PhD, BCBA, LBA, CWP

CEO & Founder, Moralis Machina  

As a BCBA who has co-founded two successful OBM-focused organizations in the last five years, Kristyn knows first hand how scary trying to start your own business can be. She's passionate about sharing what's been successful, and what fails she'd avoid if she had to do it all again.

ABOUT US

MORALIS MACHINA

In a nutshell? 

We're behavioral scientists on a mission to make corporate culture less toxic and more top-notch. 

Come find out how to make real waves in the work place. 

BUSINESS BUILDING FOR BCBAs

Here are a few of the discoveries you'll make during the course: 

Take your fledgling idea to a business plan that supports your start up

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With a clear vision for your service offerings, you'll be confident that what you have to offer will provide real value to your potential customers

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Craft meaningful metrics so you can measure your success over time, even during those hard moments

Identify your unique strengths and passions, and turn them into a competitive advantage

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A structured approach for uncovering unmet needs in your industry and addressing them effectively

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Take the guesswork our of the paperwork with our easy to follow checklist for getting your business set up legally

Leverage your competitors’ weaknesses to position yourself for success. 

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Use behavioral data and analytics to inform strategic decisions, creating a culture of continuous improvement and innovation.
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Align your services with your core values to create a powerful brand identity

COURSE REVIEWS

This course was so helpful! In thinking about starting my own business, I had no idea where to even begin and it all felt so daunting.

This course really taught me where to start and what to think about that I hadn't considered before. I can't wait to apply what I have learned and take more courses in other areas. Hands down one of the best CEU experiences I have ever had. 
- J. F. 
This course has helped me figure out where to get started with creating my own business. There were a lot of things that I was unaware of, but with this course, I was able to identify which direction to go in to be successful.
- E. G. 
The content was easy to digest and really walked me through the beginning steps of starting my own business. It gave a great overview of what to expect in the process too.
- E. L. 

WATCH 7 MINUTES FREE

Want to know what it's like to take a course with us? 

Check out this short clip from "Week 2: Discover Your Niche" where Kristyn facilitates a conversation about how each participants unique perspective can inform various aspects of their business, in a meaningful and measurable way. 
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INSIDE THE PROGRAM

Here are the basic themes we'll cover in each segment:

FAQ

How long is the course? 

It runs for 12 consecutive weeks, on the same day and time each week. Each meeting is 60 minutes!

How many CEUs will I get? 

14 CEUs total, if you complete all 12 weeks.

Who is this course for? 

This course is for behavior analysts who are interested in learning how to branch out by bringing their own ideas to life successfully!

Are there any pre-requisite skills needed? 

We'd rate the difficulty of this content as "intermediate" for behavior analysts. Having a solid understanding of basic behavioral principles is necessary. Our courses are fast-paced, but we provide lots of resources to help fill any gaps you have!

What if I'm not BACB certified? 

That's okay! We have lots of participants who aren't BACB certified. If you're not certified, you'll receive a certificate of completion in lieu of CEUs. 

What if I have to miss a week? 

We get it! Life comes up, and sometimes it's hard to know what tomorrow looks like. If you have to miss a week, you have the ability to complete the content asynchronously and still maintain the total number of CEUs.