Write your awesome label here.
Guest experience isn’t created by individual employees. It emerges from the systems, contingencies, and metrics that shape behavior. Learn how to analyze and improve experience using behavioral systems analysis.

EXPERIENCE IS DESIGNED, NOT ACCIDENTAL.

Positive guest experiences don’t happen by chance. They are the product of interlocking contingencies, organizational metrics, and system design.

This course breaks down the behavioral science behind guest experience using real-world examples from theme parks and service systems. You’ll learn how behavior is shaped by consequences across roles, how competing contingencies create experience breakdowns, and how metrics actively select patterns of behavior.
By the end, you’ll understand how to diagnose experience challenges at the systems level and identify the behavioral variables that truly drive outcomes.

$25

BSA OF THE GUEST EXPERIENCE

Some of the discoveries you'll make in this course

Analyze Experience Behaviorally

Learn how guest experience emerges from observable contingencies, not attitudes or intentions.

Identify Competing System Contingencies

Understand how conflicting reinforcement across departments produces persistent experience problems.

Understand How Metrics Shape Behavior

Discover how performance metrics function as active behavioral variables that create patterns over time.

Apply a Behavioral Diagnostic Framework

Use a practical diagnostic tool to analyze and evaluate experience in your own organization.

EARN CONTINUING EDUCATION UNITS (CEUS) 

OP-23-10336

By completing this course you will earn:   

 
1.5 Learning CEUs 

WHY ATTEND?

HANDS ON PRACTICE

Work through real guest experience examples and learn how to identify interlocking contingencies, competing system pressures, and behavioral conditions maintaining experience outcomes.

INCREASE YOUR PROFESSIONAL IMPACT

Develop the ability to analyze organizational systems beyond individual performance. You’ll learn how metrics, contingencies, and system design shape staff behavior and experience outcomes, allowing you to more effectively evaluate performance challenges and communicate system-level variables influencing results.

GREAT RESOURCES

Access downloadable tools including the Guest Experience Diagnostic Tool and ABA metric crosswalk, along with peer-reviewed research and real-world examples. These resources can be used to analyze guest, client, or patient experience within your own organization.

Whether you’re working in clinical ABA or exploring careers beyond it in service industries like theme parks, hospitality, or customer experience, this course helps you understand how behavioral systems produce experience and equips you to analyze and influence outcomes at the organizational level.

MEET YOUR INSTRUCTOR

Cameron Buchheister

M.A., BCBA, LSSYB
Cameron has worked in applied behavior analysis since 2017, with experience as an RBT, clinical supervisor, and clinical operations leader. Throughout his career, he has been obsessed with how systems, environments, and staff behavior interact to shape outcomes at scale.

Alongside his work in ABA, Cameron works as a seasonal performer at Busch Gardens Tampa Bay, a high volume, guest facing environment where consistency, safety, and real time performance directly impact guest experience. This dual background allows him to examine guest experience not just as a concept, but as a set of observable behaviors shaped by operational systems. Cameron aspires to blend his love of Behavior Analysis and Theme Parks.

Cameron is passionate about expanding behavior analysis outside of traditional clinical settings and brings a practical, accessible approach to teaching guest experience through a behavioral lens.


COURSE REVIEWS

COMING SOON

ABOUT US

MORALIS MACHINA

In a nutshell? 

We're behavioral scientists on a mission to make corporate culture less toxic and more top-notch. 

Come find out how to make real waves in the workplace. 

COURSE CONTENTS

FAQ

How many CEUs will I get?

If you're BACB certified, completing the course will get you 1.5 Learning CEUs!

Who is this course for? 

This course is for Behavior Analysts looking to apply behavioral systems analysis to guest, client, and customer experience across service and organizational settings.

Are there any pre-requisite skills? 

A basic understanding of behavioral phenomena (e.g., reinforcement, punishment and extinction) and a desire to engage is all you need for this course. 

What if I'm not certified through the BACB? 

That's okay! In lieu of CEUs, you'll get a certificate of completion.