ON-DEMAND COURSE

Are you a BCBA looking to add some marketing skills to your toolbox?

Whether you want to help your current organization’s marketing efforts or explore new paths in the marketing world, this workshop series is for you!

DATA-BASED DECISIONS FOR MARKETING SUCCESS

Join us for a fun and hands-on journey where you’ll learn how to use your ABA expertise in marketing. Over four exciting weeks, we’ll teach you the basics of market analysis, competitor analysis, and creating behavioral personas.

By the end, you’ll turn all these insights into smart marketing strategies. Plus, this workshop series is part one of a larger series called "Branching Into Marketing: Essential Skills for BCBAs."

$120

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EARN CONTINUING EDUCATION UNITS (CEUS) 



             Approved BACB ACE Provider 

OP-23-10336

Upon completing this course, you'll receive: 

      
6 Learning CEUs

WHY ATTEND? 

PRACTICAL APPLICATION

Gain hands-on experience by applying ABA principles to real-world marketing scenarios.

ENHANCED PROFESSIONAL VALUE

Increase your value within your current organization by contributing to marketing efforts or transition to a new career in marketing.

PORTFOLIO BUILDING

Learn how to create and add valuable pieces to your marketing portfolio.

Don’t miss this chance to expand your skills and explore exciting new career possibilities. Plus, this workshop series is just the beginning—it's part one of our larger career training path, "Branching Into Marketing: Essential Skills for BCBAs."

Can’t wait to see you there!

MEET YOUR INSTRUCTOR 

MAYA GRIFFIN, M.S., BCBA, LBA

Maya worked as a clinical BCBA and clinical director before doing the pivot into OBM. Knowing that the science of behavior analysis could extend much further, she's generalized her behavioral skillset into marketing in multiple industries, including software and health tech. 

Now, she's leveraging her systems-based skill set to provide consultation to businesses across a variety of industries. 

Maya is passionate about sharing her knowledge in an accessible and interactive way, and brings that approach to all her continuing education events. 

ABOUT US 

MORALIS MACHINA 

In a nutshell? 
We're behavioral scientists on a mission to make corporate culture less toxic and more top-notch. 

Come find out how to make real waves in the workplace.

STRATEGIC MARKETING FUNDAMENTALS FOR BCBAS

PART 1

Here are some discoveries you'll make during the course: 

USING ABA SKILLS FOR MARKET ANALYSIS

Discover how to apply ABA techniques, like behavioral assessment and MOs, to gather and make sense of market data.

EXPLORING COOL RESEARCH TOOLS

Get hands-on with different research methods, such as surveys, interviews, focus groups, and conversation mining, to uncover deep market insights.

NAILING COMPETITOR ANALYSIS

Learn how to spot direct and indirect competitors, break down their strategies, and use SWOT analyses to see where you can stand out.

CRAFTING DETAILED BEHAVIORAL PERSONAS

Create and validate personas that capture the motivations, goals, and challenges of your ideal audience.

TURNING DATA INTO ACTION

Find out how to pull together data from your research to make smart, strategic marketing moves.

BOOSTING YOUR MARKETING CAREER

Get tips on leveraging your unique skills for various marketing roles, building a killer marketing portfolio, and showing your value to marketing teams.

COURSE REVIEWS

Coming Soon!

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INSIDE THE COURSE

Here are the basic themes we'll cover in each segment:

FAQ

How long is this course? 

It's about 6 hours from start to finish, broken into four weeks.

There's a little bit of extra time built in to review the resources!

How many CEUs will I get? 

6 Learning CEUs!

Who is this course for? 

This course is for behavior analysts who are interested in learning how to generalize their skills into consumer behavior analysis.

If you're interested in marketing as a potential career pivot - it may be a great fit for you!

Are there any pre-requisite skills needed?  

We'd rate the difficulty of this content as "intermediate" for behavior analysts.

Having a solid understanding of basic behavioral principles is necessary. Our courses are fast-paced, but we provide lots of resources to help fill any gaps you have!

How is the course broken down?  

Into 4 classes at an hour and a half each. 

Each week will build on the learning from the last, with hands on opportunities to practice what you learn during each group. By the end of the course, you will have a completed strategic marketing plan that can be used as a portfolio sample, or to be used with your own business. 

What if I'm not BACB certified?  

That's okay!

We have lots of participants who aren't BACB certified. If you're not certified, you'll receive a certificate of completion in lieu of CEUs.